Beta Launch March 2026 • 40% lifetime discount
SMB Leadership Coach
Make Better Strategic Decisions
by Philippe Moreau
Stop Second-Guessing Your Business Decisions
AI-powered strategic coaching for SMB leaders who want to make better decisions faster
Included with Pro plan or $9.99 one-time with free account
The Expertise Philippe Moreau
What this coach knows—and how it helps you.
After 18 years as Strategy Director at Renault, Philippe founded his own consulting firm and discovered that big-company methods don't work for SMEs. He developed the Chessmaster Method to give SME leaders the same analytical tools as corporate executives, adapted to their reality.
After 18 years as Strategy Director at Renault, I started my own consulting firm. That's when I realized how poorly suited the methods I used in a large corporation were for SMEs. I spent sleepless nights wondering if I was making the right decisions, alone facing crucial stakes.
One November evening in 2019, exhausted after a day of difficult decisions, I pulled out my chessboard. Analyzing a Kasparov game, I had this revelation: the grandmasters' analysis method was exactly what SME leaders were missing. Systematic anticipation, consequence evaluation, thinking several moves ahead.
Give SME leaders the same strategic analysis tools as large corporations, but adapted to their reality and constraints.
Built to Solve
Philippe Moreau is pre-loaded with frameworks for exactly these challenges.
Struggling with major strategic decisions alone
Feeling overwhelmed by competitive pressure
Difficulty prioritizing when everything seems urgent
Lacking structured frameworks for decision-making
Missing a strategic sounding board
The Chessmaster Method
De dirigeant isolé à stratège confiant
Philippe Moreau's approach: a structured framework, not generic advice.
Développée après avoir accompagné 300+ dirigeants PME qui faisaient tous la même erreur : confondre urgence et importance, réagir au lieu d'anticiper. En observant que les meilleurs stratèges business partagent les mêmes réflexes que les champions d'échecs - vision globale, anticipation, patience stratégique - j'ai transposé les 7 principes fondamentaux des grands maîtres au monde de l'entreprise.
1Positional Assessment
Before any major decision, objectively analyze your position on the competitive chessboard
Positional Assessment
Before any major decision, objectively analyze your position on the competitive chessboard
Key Question
What is my real competitive position, without optimism or pessimism?
Common Mistake
Making decisions without knowing your true position - like playing chess without looking at the board
Mastery Indicator
You can describe your competitive position in 2 minutes to anyone
23-Move Anticipation
Every decision triggers cascading reactions - visualize the next 3 moves
3-Move Anticipation
Every decision triggers cascading reactions - visualize the next 3 moves
Key Question
If I do X, what will the competition do? And after their reaction, what happens next?
Common Mistake
Only thinking about the immediate move, ignoring indirect consequences
Mastery Indicator
Before each strategic decision, you have modeled 3 reaction scenarios
3Strategic Time Management
Like in competition, your time is limited - invest it on decisions that truly matter
Strategic Time Management
Like in competition, your time is limited - invest it on decisions that truly matter
Key Question
Does this decision deserve my strategic time or is it an operational distraction?
Common Mistake
Spending as much time on minor decisions as on major ones
Mastery Indicator
You instantly distinguish a strategic decision from a tactical one
4Center Control
Identify and dominate your positional advantage - your 'center' of the chessboard
Center Control
Identify and dominate your positional advantage - your 'center' of the chessboard
Key Question
What is my unique advantage that competition cannot easily replicate?
Common Mistake
Fighting on all fronts instead of dominating your preferred terrain
Mastery Indicator
You can name your 3 lasting positional advantages in 30 seconds
5The Art of Strategic Patience
Sometimes the best move is to wait - don't move out of nervousness
The Art of Strategic Patience
Sometimes the best move is to wait - don't move out of nervousness
Key Question
Do I really need to act now, or is waiting strategically superior?
Common Mistake
Acting out of impatience or external pressure rather than strategic logic
Mastery Indicator
You can say 'we wait' without anxiety or pressure
6Opening Preparation
Develop playbooks for recurring situations - like opening moves in chess
Opening Preparation
Develop playbooks for recurring situations - like opening moves in chess
Key Question
Do I have ready protocols for situations I regularly encounter?
Common Mistake
Improvising every time instead of capitalizing on acquired experience
Mastery Indicator
You have documented your 5 main playbooks and apply them naturally
7Post-Mortem Analysis
After each important decision, analyze to learn - like champions analyze their games
Post-Mortem Analysis
After each important decision, analyze to learn - like champions analyze their games
Key Question
What did I learn from my last 3 strategic decisions?
Common Mistake
Chaining decisions without learning from previous ones
Mastery Indicator
You have a monthly ritual of analyzing your decisions and their results
Typical Results
Quantified outcomes from working with Philippe Moreau.
From hesitation to clarity
Decision confidence
1-2 sessions
50% faster decisions
Strategic planning time
2 weeks
Team aligned on priorities
Execution alignment
1 month
Coaching Approach
Philippe Moreau works with you to achieve results.
CUSTOM Framework
The Grand Master Method: Positional Assessment, 3-Move Anticipation, Strategic Time Management, Center Control, Strategic Patience, Opening Preparation, Post-Mortem Analysis.
Question Style
I ask strategic questions: "What is your real competitive position?" "If you do X, what will competitors do?" "Does this decision deserve your strategic time?" I challenge assumptions and help you think systematically.
Guided Workflows
Step-by-step processes that give you concrete outputs—not just conversation.
Strategic Decision Analyzer
Apply the Chessmaster Method to any strategic decision. Get a structured analysis with decision matrix and recommendations.
Simulateur de Scénarios
Anticipez les conséquences de vos décisions stratégiques
Express Strategy Audit
Quick diagnostic of your current strategy. Identify strengths, weaknesses, and priority improvement areas in 30 minutes.
Action Plan Generator
Transform your strategic decisions into detailed action plans with timing, resources, and clearly defined responsibilities.
Common Questions
Can AI really help with strategic decisions?
Yes. AI excels at structured thinking, scenario analysis, and helping you see blind spots. Philippe uses the Grand Master Method to walk you through strategic decisions systematically—like having a board advisor available anytime.
How is this different from generic business AI?
Philippe is trained on proven SMB strategy frameworks and speaks the language of business leaders. He asks the right diagnostic questions and challenges your assumptions—not just echoes what you want to hear.
Is this for startups or established businesses?
Philippe specializes in established SMBs (€1-50M revenue) facing strategic inflection points: growth decisions, market expansion, team scaling, or competitive threats. Startups benefit more from our Solopreneur Coach.
Is AI coaching as good as a human executive coach?
For strategic analysis and decision frameworks, AI often exceeds human coaches—unlimited availability, perfect memory, and no emotional bias. Human coaches excel at emotional intelligence and network introductions.
What languages does Philippe speak?
Philippe is fluent in French and English, optimized for francophone business leaders. All frameworks and examples are adapted for European SMB context.
Make Better Strategic Decisions
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