Content Calendar Builder

Purpose

Plan a full month of strategic content in 30 minutes. Create a content calendar that balances engagement, growth, and conversion posts using proven frameworks and your unique voice.

When to Use

Use this Skill when you need to:

• Plan content for the upcoming month
• Create a consistent posting schedule
• Balance different content types
• Align content with business goals
• Batch content creation efficiently

Step-by-Step Process

Step 1: Define Content Strategy

Understand your goals and constraints.

Ask the user:

• What platforms are you creating for?
• How often do you want to post per platform?
• What are your content pillars/themes? (3-5 topics)
• What is your primary goal? (growth, engagement, sales)
• Any upcoming launches, events, or promotions?
• What is your unique angle or voice?

Output Variable: content_strategy

Step 2: Apply Content Frameworks

Use proven content mix formulas.

Content types to balance:

• Educational (40%): Teach your expertise
• Engaging (30%): Stories, questions, polls
• Promotional (20%): Products, services, CTAs
• Personal (10%): Behind-the-scenes, opinions

Post formats to vary:

• Carousels, single images, videos
• Text-only posts, threads
• Repurposed content

Output Variable: content_framework

Step 3: Generate Content Ideas

Create specific post ideas for each slot.

For each content pillar:

• Generate 5-10 specific post ideas
• Include hook/headline for each
• Note the format (carousel, video, etc.)
• Tag with content type (edu, engage, promo)

Output Variable: content_ideas Context Used: content_strategy, content_framework

Step 4: Build the Calendar

Assign posts to specific dates.

Calendar structure:

• Week 1-4 with daily slots
• Optimal posting times by platform
• Balanced mix across the month
• Key dates and promotions highlighted

Output Variable: calendar_draft

Step 5: Create Calendar Document

Export a shareable content calendar.

Include:

1. Monthly Overview: Visual calendar view
2. Week-by-Week Breakdown: Detailed daily posts
3. Content Ideas Bank: Extra ideas for flexibility
4. Hashtag Strategy: Platform-specific tags
5. Engagement Checklist: Daily activities
6. Analytics to Track: Key metrics

Save using basile_create_document.

Output Variable: content_calendar