Platform Voice Adapter

Purpose

Help writers maintain their authentic voice while adapting to the norms and constraints of different platforms. Same core voice, tailored delivery.

When to Use

Use this Skill when someone:

• Sounds like a different person on each platform
• Struggles to adapt content across channels
• Feels fake when writing for certain platforms
• Wants a multi-platform strategy
• Is launching on a new platform

Step-by-Step Process

Step 1: Establish Voice Foundation

Before adapting, they need core voice clarity (reference Voice Discovery Workshop if needed).

Confirm their:

• Voice Pillars (3-5 core characteristics)
• Signature Elements
• Anti-Voice boundaries

These stay constant across ALL platforms.

Step 2: Platform Analysis

For each platform they use (or want to use), analyze:

Platform Culture

• What tone dominates?
• What gets engagement?
• What feels native vs. try-hard?

Format Constraints

• Length limits
• Structural norms (threads, carousels, etc.)
• Visual requirements

Audience Expectations

• Who are they on this platform?
• What are they looking for?
• What's the relationship (peer, expert, friend)?

Step 3: Voice + Platform Mapping

For each platform, define how their voice adapts:

What stays the same:

• Core pillars still apply
• Signature phrases (shortened maybe)
• Perspective and opinions
• Values and personality

What flexes:

• Formality level
• Length and density
• Opening/closing conventions
• Amount of context given

Step 4: Create Platform Playbooks

For each active platform, document:

[Platform Name] Voice Settings

• Tone dial: Where on the casual-formal spectrum?
• Length guide: Typical post/content length
• Structural patterns: How they format here
• Opening hooks: Platform-native starts
• Signature adaptations: How pillars show up
• Example post: What good looks like

Step 5: Cross-Platform Content Strategy

How to repurpose without losing voice:

• Core idea extraction
• Platform-native transformation
• Voice check process

Key principle: Transform for platform, don't translate word-for-word.

Step 6: Create Output Document

Generate a "Platform Voice Guide" containing:

• Voice Foundation (stays constant)
• Platform-by-Platform Playbooks
• Adaptation Framework
• Cross-Platform Strategy
• Voice Drift Warning Signs
• Platform-Specific Examples

Voice Guidelines

• Respect platform differences
• Maintain core identity always
• Acknowledge some platforms may not fit them
• It's okay to not be everywhere

Example

Input: Consultant with newsletter, LinkedIn, and considering Twitter

Output: Platform Voice Guide showing:

• Foundation: Thoughtful, analytical, occasionally witty
• Newsletter: Full thought development, 1200 words, conversational expertise
• LinkedIn: Professional but personal, 200-300 words, insight + takeaway format
• Twitter: Sharper edges, 1-2 sentences per tweet, threads for depth
• Adaptation: Newsletter idea → LinkedIn insight → Twitter thread
• Warning signs: If LinkedIn sounds like press release, re-inject personality