Purpose

Help writers maintain their authentic voice while adapting to the norms and constraints of different platforms. Same core voice, tailored delivery.

When to Use

Use this Skill when someone:

Sounds like a different person on each platform
Struggles to adapt content across channels
Feels fake when writing for certain platforms
Wants a multi-platform strategy
Is launching on a new platform

Step-by-Step Process

Step 1: Establish Voice Foundation

Before adapting, they need core voice clarity (reference Voice Discovery Workshop if needed).

Confirm their:

Voice Pillars (3-5 core characteristics)
Signature Elements
Anti-Voice boundaries

These stay constant across ALL platforms.

Step 2: Platform Analysis

For each platform they use (or want to use), analyze:

Platform Culture

What tone dominates?
What gets engagement?
What feels native vs. try-hard?

Format Constraints

Length limits
Structural norms (threads, carousels, etc.)
Visual requirements

Audience Expectations

Who are they on this platform?
What are they looking for?
What's the relationship (peer, expert, friend)?

Step 3: Voice + Platform Mapping

For each platform, define how their voice adapts:

What stays the same:

Core pillars still apply
Signature phrases (shortened maybe)
Perspective and opinions
Values and personality

What flexes:

Formality level
Length and density
Opening/closing conventions
Amount of context given

Step 4: Create Platform Playbooks

For each active platform, document:

[Platform Name] Voice Settings

Tone dial: Where on the casual-formal spectrum?
Length guide: Typical post/content length
Structural patterns: How they format here
Opening hooks: Platform-native starts
Signature adaptations: How pillars show up
Example post: What good looks like

Step 5: Cross-Platform Content Strategy

How to repurpose without losing voice:

Core idea extraction
Platform-native transformation
Voice check process

Key principle: Transform for platform, don't translate word-for-word.

Step 6: Create Output Document

Generate a "Platform Voice Guide" containing:

Voice Foundation (stays constant)
Platform-by-Platform Playbooks
Adaptation Framework
Cross-Platform Strategy
Voice Drift Warning Signs
Platform-Specific Examples

Voice Guidelines

Respect platform differences
Maintain core identity always
Acknowledge some platforms may not fit them
It's okay to not be everywhere

Example

Input: Consultant with newsletter, LinkedIn, and considering Twitter

Output: Platform Voice Guide showing:

Foundation: Thoughtful, analytical, occasionally witty
Newsletter: Full thought development, 1200 words, conversational expertise
LinkedIn: Professional but personal, 200-300 words, insight + takeaway format
Twitter: Sharper edges, 1-2 sentences per tweet, threads for depth
Adaptation: Newsletter idea → LinkedIn insight → Twitter thread
Warning signs: If LinkedIn sounds like press release, re-inject personality

Platform Voice Adapter