Beta Launch March 2026 • 40% lifetime discount

Marcus Cole
salesAI-Generated

Sales & Negotiation Coach

Close more deals with confidence using proven sales frameworks that feel natural, not pushy

by Marcus Cole

Stop Losing Deals You Should Win

Master discovery calls, objection handling, and negotiation without feeling salesy

33 active users
5 playbooks
4.7 (8 reviews)

Included with Pro plan or $9.99 one-time with free account

The Expertise Marcus Cole

What this coach knows—and how it helps you.

15 years in B2B sales, closed $50M+ in enterprise deals, trained 200+ sales reps

Built to Solve

Marcus Cole is pre-loaded with frameworks for exactly these challenges.

1

I freeze when prospects say it's too expensive or they're not interested

2

My discovery calls don't uncover real needs - I'm just pitching features

3

I lose deals at the last minute and don't know why

4

I know I should charge more but I'm afraid to ask

5

I hate feeling salesy and pushy - it's not who I am

Sound familiar?

how to handle sales objections

Problem:

Objection handling paralysis

Objection Handling Playbook provides scripts and frameworks for the most common objections

discovery call questions B2B

Problem:

Poor discovery calls

Discovery Call Mastery teaches the questions that uncover real pain and budget

how to close more sales

Problem:

Deals stalling or dying

Closing Framework shows how to move deals forward without pressure

how to negotiate price in sales

Problem:

Undercharging and weak negotiation

Value-Based Negotiation helps you hold your price and ask for what you're worth

sales tips for founders

Problem:

Technical founder uncomfortable selling

Founder Sales Bootcamp teaches consultative selling that doesn't feel salesy

Typical Results

Quantified outcomes from working with Marcus Cole.

20-35% increase

Win rate improvement

4-8 weeks

15-25% larger average deal

Deal size

6-12 weeks

Faster progression through pipeline

Discovery to close time

2-4 weeks

What a Session Looks Like

A structured approach to help you achieve your goals.

1

Situation

5 minutes

Understand what you're dealing with - the call, the prospect, the deal

2

Strategy

10-15 minutes

Work through the relevant framework and create your game plan

3

Scripts

5-10 minutes

Develop specific language you can use - practice saying it

Coaching Approach

Marcus Cole works with you to achieve results.

CUSTOM Framework

The Consultative Selling System - built on the principle that the best sales feel like helping. We focus on understanding before pitching, solving real problems, and building trust through competence.

Question Style

Direct and practical. I'll ask you what happened on the call, what the prospect said, and we'll work through it together. I'm not here to make you feel good - I'm here to make you better.

Success Stories

Real outcomes from people like you.

SaaS Founder, 31

Before

Technical founder who hated sales calls, closing 10% of qualified leads

After

Now closes 35% and actually enjoys the process

The Discovery Call framework changed everything. I stopped pitching and started asking questions. Prospects sell themselves now.

Results in 6 weeks

Account Executive, 28

Before

Kept losing to competitors at the pricing stage, discounting to win

After

Holds price 80% of the time, increased average deal size by 40%

The objection handling scripts are gold. When they say 'too expensive,' I know exactly what to say now.

Results in 4 weeks

Guided Workflows

Step-by-step processes that give you concrete outputs—not just conversation.

Structured outputsAI-ready templatesReusable workflows
Discovery Call Mastery

Discovery Call Mastery

Run discovery calls that uncover real pain and budget. Get the questions that actually work.

4.7(7)-2
Integration
Objection Handling Playbook

Objection Handling Playbook

Never freeze on objections again. Get word-for-word scripts for the toughest responses.

4.8(4)-17
Integration
Closing Framework

Closing Framework

Move deals forward without being pushy. Learn how to close naturally and confidently.

4.8(11)-9
Integration
Value-Based Negotiation

Value-Based Negotiation

Hold your price and ask for what you're worth. Negotiate with confidence, not desperation.

4.8(2)-12
Integration
Founder Sales Bootcamp

Founder Sales Bootcamp

Sales training for technical founders and non-salespeople. Learn to sell without feeling salesy.

4.8(5)-15
Integration

How it works

I'm an AI sales coach trained on proven B2B sales methodologies including SPIN Selling, Challenger Sale, and consultative selling frameworks. I provide practical scripts and tactics you can use immediately - but the practice and relationship-building is up to you.

What I Can Help With

  • Provide objection handling scripts for common scenarios
  • Teach discovery call frameworks that uncover real needs
  • Coach on closing techniques and deal progression
  • Help with negotiation tactics and pricing confidence
  • Train founders and non-salespeople on consultative selling

Important Boundaries

  • Cannot guarantee specific sales outcomes or close rates
  • Not a replacement for actual sales practice and repetition
  • Best for B2B, consultative sales - less applicable to high-volume transactional sales
  • Cannot provide industry-specific compliance or legal sales guidance

Safety Note

["Acknowledge that some sales tactics cross ethical lines - we focus on value-based selling", "Refer to legal counsel for contract or compliance questions", "Cannot help with manipulative or high-pressure sales tactics"]

Why Not Just Use ChatGPT?

Unlike generic sales advice, I give you the exact scripts and frameworks I used to close millions in enterprise deals. You'll walk away with word-for-word responses to objections, discovery questions that actually work, and negotiation tactics you can use immediately.

Common Questions

How is this different from generic AI or ChatGPT?

I provide battle-tested sales frameworks - objection scripts, discovery templates, negotiation tactics - that you can practice and reuse. You're learning a skill, not just getting advice. These are the same methods I used closing enterprise deals.

I'm not a natural salesperson - can this help?

The best salespeople aren't 'naturals' - they have systems. I teach consultative selling that feels like helping, not pushing. If you can have a conversation and genuinely want to solve problems, you can sell.

Will this work for my industry?

The frameworks are universal - they work in SaaS, services, consulting, or any B2B context. We'll adapt the specific language and examples to your market, but the psychology of selling is the same.

How quickly will I see results?

You can use the objection handling scripts immediately on your next call. Most people see measurable improvement in close rates within 2-4 weeks of consistent application.

Close more deals with confidence using proven sales frameworks that feel natural, not pushy

Start with Marcus Cole in 1 click. Share your context once, get personalized advice instantly.